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  1. Coupon or No Coupon: What's Your Ecommerce Discount Strategy?
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Coupon or No Coupon: What's Your Ecommerce Discount Strategy?

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  • The practice began with 5 tax preparers who filed taxes electronically in By , an estimated 4. Today billions of people and even businesses benefit from the ease and efficiency of filing taxes electronically. Use your E-file. Filing your taxes with E-file.


    Individuals filing with a ez form can prepare and submit their taxes in as little as fifteen minutes. Find out just how easy it is to file your taxes using E-file. You'll save time and money and you'll feel confident about your submission. Think of all the ways you can spend your return, you'll see it soon enough. No worries, we are here to help!

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    You can start by checking out all the tools at the bottom of the E-file home page. We have everything listed from a tax break calculator to help with filing an extension. You can also click the link to ask a question if you are stuck. Here are a few alternatives to blatantly and indiscriminately showing a promo box to all visitors who come to your site.

    Research on discounts and consumer search behavior provides some academic support for this strategy. In this study , when discounts were present, shoppers were found to search for a lower price elsewhere less frequently, regardless of where the discount was offered. This strategy is likely to increase the percentage of visitors who redeem a promotion. By offering an internal link to their own promotions, both affiliate fees and lost sales to visitors who go off-site searching for a coupon are reduced. She writes. When the shopper arrives at the checkout page, the parameter is looked up in the session and the box is displayed.

    Harness the potential of your promotions

    Customer enters promo code manually. All other customers do not see a box. The URL parameter includes the promo code and the discount is automatically applied at checkout. The customer does not need to enter a code, nor does a coupon box need to be displayed. This strategy can be effective, preventing the coupon code box from triggering a coupon search since only those who were sent a coupon will be exposed to the box.

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