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Research on discounts and consumer search behavior provides some academic support for this strategy. In this study , when discounts were present, shoppers were found to search for a lower price elsewhere less frequently, regardless of where the discount was offered. This strategy is likely to increase the percentage of visitors who redeem a promotion. By offering an internal link to their own promotions, both affiliate fees and lost sales to visitors who go off-site searching for a coupon are reduced. She writes. When the shopper arrives at the checkout page, the parameter is looked up in the session and the box is displayed.
Harness the potential of your promotions
Customer enters promo code manually. All other customers do not see a box. The URL parameter includes the promo code and the discount is automatically applied at checkout. The customer does not need to enter a code, nor does a coupon box need to be displayed. This strategy can be effective, preventing the coupon code box from triggering a coupon search since only those who were sent a coupon will be exposed to the box.
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